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Spring Peanuts Shells

A roundup of Peanuts items from its 75th anniversary year.

For 75 years, Charlie Brown, Snoopy, Woodstock, Lucy, Pigpen and the rest of the gang have been a part of nearly everyone’s life in all corners of the world.

Consumer products have played a pivotal role in the evolution and awareness of the Peanuts brand practically since day one. Schulz was a visionary in the licensing space and he and his legacy have held tight to the brand and its ethos since the IP’s inception, ensuring that product is authentic to the Peanuts experience.

Amanda Cioletti for Li©enseGlobal gives us a history of Charles M. Schulz‘s licensing of the Peanuts strip.

The very first licensed Peanuts product to hit the market were books, naturally. Published by Holt, Rinehart & Winston beginning in 1952, “Peanuts” hit shelves, bringing together the early comic strips into a graphic novel-style book. “More Peanuts” and “Good Grief, More Peanuts” came next in 1954 and 1956…

In 1958, hardlines began to hit retail and never stopped. Hungerford Plastics Corp. (as it was then known) signed on and produced the first range of three-dimensional rubber character figures that included the whole cast, from Charlie Brown to Linus, Lucy, Schroeder and Sally…

Good grief, more Peanuts

Get ready to gather around the campfire with the Peanuts gang as Apple TV+ announces the all-new original musical special, Snoopy Presents: A Summer Musical, premiering globally July 18. Featuring original music by Emmy Award-nominated composer Jeff Morrow and Emmy-nominated singer, songwriter, composer and New York Times bestselling author Ben Folds, the latest 40-minute special under the Snoopy Presents banner by Peanuts and WildBrain for Apple TV+ marks the first Peanuts musical in 35 years.

Snoopy Presents: A Summer Musical

Arguably as famous as the Peanuts comic strip are the Peanuts animated specials and what would a 75th anniversary be with a brand new show. From Apple TV comes Snoopy Presents: A Summer Musical.

Jesse Hollington at iDrop News reports on the new musical and some of the Peanuts musical history.

The tradition of Peanuts musicals began in 1967 with the venerable You’re a Good Man, Charlie Brown, a live stage musical that was later adapted into a TV special in 1985. This was followed by 1975’s Snoopy: The Musical, which was similarly adapted for TV in 1988.

Franklin is a Santa Rosa fixture. His image is seen daily by travelers at the Charles M. Schulz-Sonoma County Airport and attendees of the Schulz Museum and by students who pass his statue on the way to class at Piner High School.

And as of Friday, he will now be part of a new mural in the equally new community arts room for young people at The Hive, the headquarters of the Santa Rosa-Sonoma County branch of the NAACP.

At the Santa Rosa-Sonoma County branch of the NAACP headquarters in Santa Rosa (Kent Porter / The Press Democrat)

Jean Schulz and Peanuts continues their community outreach programs. Dan Taylor of The Santa Rosa Press Democrat reports on a recent Peanuts and NAACP partnership.

Twenty-five years after the death of Charles M. Schulz and the end of new Peanuts comics strips the iconic characters remain a lure for editorial cartoonists.

Of course the big 75th anniversary event for us book lovers is The Essential Peanuts volume.

The deluxe hardcover (with eye-catching slipcase) will be available wherever books are sold in October 2025, priced at $75 USD. The new anniversary collection is written by Mark Evanier, intended to spotlight, first and foremost, “the most iconic and essential Peanuts comic strips” viewed through a modern lens and context. With an introduction from Mutts creator Patrick McDonnell, a foreword by Charles M. Schulz.’s wife, Jean Schulz, and an overall design from Chip Kidd, the list of commentators assembled go on and on…

Andrew Dyce at ScreenRant previews the book.

The Essential Peanuts by Schulz slipcase cover art

From Mark Evanier:

“Having loved Peanuts since I was about Charlie Brown’s age (and no more successful at kite-flying), I was thrilled when Abrams ComicArts asked me to spend weeks reading and writing about the comic strip that was so much more than just a comic strip. The only drawback was that I tried writing the book sitting on the roof of a doghouse, but I kept falling off.”

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Comments 6

  1. Peanuts mega licensing is historical and will never be matched. I loved the toon with Debbie Wasserman-Schultz (Lucy) yanking the 2016 DNC primary nomination “football” from Bernie Sanders (Charlie Brown). A classic!

  2. I have some of the Hungerford figurines – Charlie Brown, Lucy, Pig-Pen and Snoopy – which my parents gave me back in the late 1950. I really wanted Linus – he came with his blue blanket (missing in the photo above, though it can plainly be seen he should be holding something) – but never got him. Now that I’m in my 70s, I have toyed (no pun intended) with the idea of selling them, but my love for the gang prevents me from doing so.

    1. Hang on to those. Put them in your will for the grandkids.

  3. Bowman and Q-Nuts have made my day.

  4. Everyone needs to protest big orange vegetable’s parade. FILL THE STREETS. Get to DC and protest IN the streets along the parade route. If you can’t make it to DC then protest in front of every Republican office.

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