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The Press: Audits & Other News

Report on 2024 Newspaper Circulation

The combined average daily circulation of the 25 largest audited newspapers in the US dropped 12.7% in the year to the end of September 2024, new data shows.

The figures, supplied to Press Gazette by the Alliance for Audited Media, show that none of the top US titles increased their circulation compared with the same period in 2023.

The Press Gazette reports on the latest results from the Alliance for Audited Media numbers.

The top 10 of the top 25 in newspaper circulation; Table: Press GazetteSource: Alliance for Audited Media

Among the numbers is The Los Angels Times with a print circulation of under 80,000, and that is before the no presidential endorsement kerfuffle. The circulation highlights are those that lost the least number of readers (“six newspapers reported circulation declines of less than 10% in the year”). The Wall Street Journal dropped below 500,000 (“no US newspaper now has a circulation in excess of half a million”). And:

Of the ten papers with the greatest circulation decline seven are owned by investment firm Alden Global Capital…

Of the 25 largest audited in the chart above #25 has a circulation of only 15,000.

Digital has the only good news. But digital isn’t the revenue generator syndicated cartoonists need.

Consolidating Small Newspapers

Smaller newspaper groups serving smaller towns and cities seem to be a buy target.

… The layoffs came just six months after the Herald was taken over by a new owner, Carpenter Media Group. The Mississippi-based group owns and manages more than 270 media properties across the U.S. and Canada. Since last March, Carpenter has made 10 acquisitions, according to its website. Three of those acquired companies are known to have made layoffs.

Since August, Carpenter has announced two acquisitions involving a total of 13 Missouri community newspapers.

Missouri Business Alert reports on community newspapers being purchased by Carpenter and other groups.

Chart: Saurav RahmanSource: Medill Local News InitiativeCreated with Datawrapper

Some have bigger ambitions:

Carpenter is not alone in investing in Missouri newspapers in recent months.

Hoffmann Media Group, a subsidiary of the Florida-based conglomerate Hoffmann Family of Companies, has been increasing its stake in Lee Enterprises, the parent company of the St. Louis Post-Dispatch.

Hoffmann Media Group acquired Napa Valley Publishing from Lee in October. The group recently boosted its holding in Lee to 9.74%, and it has a portfolio of 20 news-related properties in the U.S.

More bad news in brief

Little Orphan Annie by Harold Gray, February 6, 1944; h/t John Wells

From Cardinal News:

The Times-Virginian, a weekly newspaper covering Appomattox and Campbell counties and other nearby communities, published its last edition Feb. 5, according to a notice on the newspaper’s website.

From St. Louis Public Radio:

As newspapers continue to close across the country, Illinois has been particularly hard hit. The state has lost 86% of its journalists since 2005 — the highest percentage decline in the nation, according to the Medill State of Local News report released in October. Nationally, there was a 60% drop in newspaper journalist positions during that same period.

Illinois’ disproportionately larger number of newspaper job losses is because many of its news organizations are owned by corporate chains…

Digression: Playboy Returns

From the Chicago Star’s Candace Jordan:

I know this new Playboy print magazine has been very hotly anticipated. And I can understand why. When most fans had given up hope of ever seeing another Playboy magazine in print, up pops the Feb. 2025 issue after a five-year hiatus. This major decision to return to print was announced by the Playboy board on Jan. 23, 2025.

The article is headlined: “Playboy magazine is back in print! Would Hefner approve?”

This note in the article tells me No, Hef would not approve:

Sadly, no jokes or cartoons

feature illustration by Yasha Mikolajczak/Missouri Business Alert

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Comments 3

  1. Thanks for this excellent analysis of the decline of American newspaper circulation, consolidation and what this means for cartoonists, journalists and business staff. Circulation audits by ABC (Audit Bureau of Circulation) were a barometer of health worth bragging about twice a year in house ads and marketing. When I joined the New York Times Regional Newspaper Group in 1980 as senior editor at The Lakeland Ledger, the division jumped from 11 to 18 papers and then 35 by the time I left in 1994. The NYT Company sold off the last of its regional dailies, including the Boston Globe by 2016. Gains at the flagship The Ledger in Lakeland, Florida could be 6,000 to 7,000 year of year. Circulations of Florida newspapers could gain 15 to 20 percent during The Season when snowbirds flocked to the state Ad Age called “newspaper heaven.” Bonuses for many managers were tied in part to circulation gain and profitability. What are the benchmarks now?

    1. I’ve said that the worst thing that could happen for a circ director would be for the home team to win the World Series or Super Bowl. A local publisher would understand, but all Corporate would see was the rise in single-copy sales through the end of the season and the playoffs, and they would demand the same numbers the next year when the team was in the basement.

      I’ve also said that if the geniuses at Corporate were running Lowe’s, they’d call the store manager in Miami and say, “Minneapolis sold 2,000 snow blowers. You need to match those numbers if you want to keep your job.”

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