The recent CrowdStrike debacle gives lessons for all of us in how to (and how not to) communicate in a crisis…
While an extreme case, CrowdStrike illustrates some of the tensions at play in any brand crisis — trying to balance responsibility and mitigate liability with incomplete information while still trying to fix the issue. The path of least resistance is a Mad Libs corporate apology that satisfies no one.
Marketoonist Tom Fishburne offers a tutorial in how companies handle calamities of their own making.
Tom further entertains us by adding a few more “related cartoons I’ve drawn over the years.”