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Corporate (Not Mea) Culpa Comics

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D. D. Degg July 29, 2024 1 minute 0 comments

The recent CrowdStrike debacle gives lessons for all of us in how to (and how not to) communicate in a crisis…

While an extreme case, CrowdStrike illustrates some of the tensions at play in any brand crisis — trying to balance responsibility and mitigate liability with incomplete information while still trying to fix the issue. The path of least resistance is a Mad Libs corporate apology that satisfies no one.

Marketoonist Tom Fishburne offers a tutorial in how companies handle calamities of their own making.

Tom further entertains us by adding a few more “related cartoons I’ve drawn over the years.”