Jim Davis Sells Garfield to Nickelodeon/Viacom
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Viacom has entered into a definitive agreement to acquire Paws, Inc., the entity that holds all global intellectual property rights to both “Garfield” as well as “U.S. Acres,” another Davis creation, including corresponding rights related to content, consumer products, and location-based experiences. The acquisition is expected to close in the upcoming weeks. Financial terms were not disclosed, but the character is said to generate millions of dollars a year in merchandise alone.
Jim Davis says:
“I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick,” said Jim Davis, the character’s creator, in a prepared statement. “They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip!” (emphasis added)
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