Comic strips Editorial cartooning

Today’s must read: The Future Of Digital

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Alan Gardner December 4, 2012 1 minute 2 comments

If you are a in the content producing industry, and that’s the vast majority of my readers, you’ll want to visit Business Insider. They posted the slide deck to a presentation given at IGNITION: Future of Digital given by Henry Blodget, Alex Cocotas and Marcelo Ballvé. In it it sums up several trends that are affecting the comic industry. Growth of mobile devices (smartphones, tablets), advertising trends, what content is being purchased online, how people use their mobile devices, etc. Some of the information is well known. The stats and trends are updated.

It will take you 10–15 minutes to scroll through it. Bottom line. If you’re going to be cartooning beyond the next 10 years, you need to start planning for it now. If these trends are any indication – you’ll be producing content in the freemium model, directly to readers through a mobile device.