The math behind printing and distributing comic books
Skip to commentsMark Waid, a former Editor-In-Chief of BOOM! Studios, crunches the numbers to print and distribute your comic to comic book stores. Probably not a big revelation to this audience but interesting nonetheless.
So…Diamond. Typically, a non-Premier publisher sells its wares to Diamond at 40-45% of cover price. Let?s say 40%. You?re one of those publishers. That means that if your comic is cover-priced at $3.99 (which, at the moment, seems to be the average bottom threshold), you?re making roughly $1.60 per copy. Which actually doesn?t sound too awful, right? Let?s say you?re not a Bendis- or Millar-level sales superstar but neither are you a total unknown, so you?re selling 5000-6000 copies of each issue, very respectable in this day and age. Less if you?re a brand-new creator with no track record among retailers, but for argument?s sake, let?s say 5-6K. That?s, what, eight or nine grand gross?
But here?s the big bite: at those print-run levels, that comic is costing you around a dollar a copy just to print. Maybe a little more, maybe a little less. What?s that? You?ve decided to forego expensive color for cheaper black and white? You?d be surprised how little that lowers the cost. Printing, shipping, and various related charges–that?s where you?re spending more than half your income. More than half. Not on creative, not on marketing, not on advertising, not on all of that put together. On printing the damn thing.
Howard Tayler
BOB QUICK
Howard Tayler
Keith Brown
Mike Peterson