Papers lose $7 in print ad revenue for every $1 digital gain
Skip to commentsThe Pew Research Center has issued a report that isn’t so surprising, but offers more concrete numbers to throw around the bar when complaining about the demise of the industry. The report states that on average for every $1 gained in digital advertising revenue, they lose $7 in print ad revenue.
In general, the shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed, according to the study by the Pew Research Center’s Project for Excellence in Journalism. Cultural inertia is a major factor. Most papers are not putting significant effort into the new digital revenue categories that, while small now, are expected to provide most the growth in the future. To different degrees, executives predict newsrooms will continue to shrink, more papers will close and many surviving papers will deliver a print edition only a few days a week.
Stephen Beals
b.j. dewey
Texas Raider