From the Investor’s Business Daily’s Amy Reeves:
“While there had been lots of licensing of comics before ‘Peanuts,’ ‘Peanuts’ showed how broad it could be, how full it could be and how much control could be left in the hands of the creator rather than the syndicate,” Gertler told IBD. “While Schulz never owned the strip, he got the right of approval and built his own studio and got people who were responsible to him to make sure that things were appropriate.”