Magazines

The Atlantic: digital advertising revenue exceeds print

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Alan Gardner November 21, 2011 1 minute 0 comments

Good news for those of us watching print media struggle to gain sufficient advertising revenue as they transition to digital. The Atlantic magazine’s online advertising revenue has overtaken its print revenue for the first time.

The Atlantic, which expects to make about $18.6 million from advertising this year, or slightly more than half of its total revenue, said the growth in its online share of business was not because of a decline in the share of print revenue. It sold more ads in the October issue of the magazine than it had in any other issue since David Bradley bought it from Mortimer B. Zuckerman in 1999, Mr. Lauf said.

Executives at the magazine cited a strong brand as key to their success.