Profiled: Jeff Kinney and his day job

Alan Gardner March 14, 2011 1 minute 1 comment

Interesting story about Wimpy Kid author Jeff Kinney, who despite the success of his books keeps his “day job” working on the popular children’s website Poptropica.com.

“It’s the other great love of my life,” said Kinney, author of the best-selling “Diary of a Wimpy Kid” book and movie series. “It’s very difficult to walk away from an audience of 10 million kids a month. To know that you can make a positive impact on what they’re learning and what they’re experiencing online is sort of addictive.”