Remember back in December I highlighted Pearls Before Swine creator Stephan Pastis’ video promotion of his new book with Universal Uclick editor John Glynn as being an example of how to promote your book in a social media/viral environment.
Stephan has posted a follow up video – the outtakes.
I like that better than the original!
Funny stuff. Looks like they had a blast making it.
Outtakes, donut holes, muffin tops….always slightly more fun.
That was a great promo. I’m impressed that John went along with it too.