Jeff Kinney’s fourth “Diary of a Wimpy Kid” book is being released today with a print run of 4 million. The book is entitled “Diary of a Wimpy Kid: Dog Days
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From the press release:
I didn’t want my fans to have to wait a year for a new book,” said Jeff Kinney. “I’m very excited about Dog Days, because it takes Greg out of the school setting for the first time. It’s been a lot of fun to write about the Heffley summer vacation.”
To promote literacy and libraries alongside the release of the new book, a custom-designed and branded Diary of a Wimpy Kid ice cream truck will tour to over 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.” Starting in Sacramento, CA, on August 3 and concluding in Boston, MA, on August 29, the truck will deliver free ice cream to fans as it traverses the country. The tour will include a social media tie-in chronicling fan enthusiasm in each city, and offer Q&A broadcasts with Jeff Kinney at random stops along the route. The complete schedule is available through a link on www.wimpykid.com.
Wow! 4 Million copies … that’s incredible! Congrats to Jeff Kinney.
Agreed! Excellent work!
I hope to imitate Jeff…. why some still insist on creating a comic strip even after it’s failed be it web or print, when there are alternatives is a mystery to me.
@Phil: Perhaps people like what they are doing even if it failed to become a commercial success?
Congrats to Jeff Kinney, he seems to have made something he enjoyed and that sold very well too. Must be a dream come true 🙂
Mr. Kinney had an unsuccessful comic strip btw.. i know I know I’ve heard it before…The mindset that is resistant to change could come up with a million reasons for sticking with what they’re doing. But for those brave enough, Diary of a wimpy kid is a good example for others daring to break out of their mold.