Sandra Bell-Lundy, the creator of Between Friends, has created a three day story-line to promote breast cancer screenings for the Canadian Cancer Society to coincide with Mother’s Day. The strips were also given voice and animation for the Thingamaboob.ca web site.
When I was approached to help out with this campaign, I was excited for a couple of reasons. One, of course, was because I thought it was a valuable message. Secondly, I thought the fit was perfect. Between Friends is very women-focused and I felt the targeted audience would relate very well to my characters. And lastly, because it was an opportunity to stretch a bit and do something a bit new and challenging … all within the comfort zone of my “area of expertise.”
I have to admit, I was a bit nervous about coming up with the little story line for the Mammogram message. It was very important to me to do a good job for the Canadian Cancer Society. As it turned out, it wasn’t really all that difficult because it wasn’t that much of a stretch from the way I normally work.
I love when cartoonists can really make a mark in this world. Sandra’s Thingamaboob reaches out to all women and their family and friends. It’s something they will remember. Fantastic job, Sandra.
That’s a great way to help a cause. It’s great when cartoonist can get involved in things like that. Good job, Sandra!
Sandra, great work and wonderful message. The characters really are an excellent fit for this.