Two dailies close and shift strategies
Skip to commentsPhil Hands writes in to alert us to the news that The Capital Times in Wisconsin has announced that they will be ending their daily version of their newspaper and replacing it with their web site. The paper will continue to print a twice weekly tabloid and expand it’s circulation to about 80,000 (currently under 20,000).
“Moving our resources to the web is the wave of the future,” Zweifel added. “Thousands of readers are already using captimes.com and, frankly, we’re often blown away by the volume of responses we get to columns and stories at a time when we’re devoting limited resources to the site. Putting the full force our newsroom on the site will extend the reach and relevance of The Capital Times for years and years to come.”
The paper will cut the number of employees as it scales down.
The Halifax Daily News announced that it was shutting down and laying off more than 92 employees as it transitions to a free daily tabloid called Metro Halifax. According to Journalista!, the lay-off includes award winning editorial cartoonist Michael de Adder.
Marc-Noel Ouellette, senior vice-president with the parent company Transcontinental:
“It’s financial. We bought this paper within a group of papers years ago and it has been losing money ever since.”
He also mentions that the Metro will be “smaller and have less emphasis on original, local news, and be targeted at a hip and trendy audience.”
These two papers are following trends that I wrote about back September that there would be a growing number of free dailies (usually in a commuter friendly tabloid size) and that the internet is going “kill of bloated papers.”
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