Animated editorial cartoons heading for tipping point?
Skip to commentsReaders of this blog know that I’ve been somewhat reluctant to embrace animated editorial cartooning as the next generation of the profession, but I can’t help but think we’re heading for a tipping point (“the levels at which the momentum for change becomes unstoppable”). Over two years ago The Washington Post ran a contest to find someone to provide “editorial shorts:” a “short animation (3 minutes or less) of commentary focused on current political or topical issues.” They never found that person.
At the time, Bill Mitchell at CNN.com and Mark Fiore were the only editorial cartoonists that were producing animations consistently. The following year, more editorial cartoonists started delving into animation including Walt Handelsman, Mike Shelton, Nick Anderson, Gary Varvel, Mike Thompson among others. And then last April Walt won the Pulitzer Prize in part due to the animations included in his portfolio submission. In fact, all of the Pulitzer finalists submitted animations.
Other milestones include Nick’s viral approach to his animations by posting them on YouTube and having one of his animations selected for the GOP presidential debates. Mark’s animations are now syndicated through Universal Press. I can’t disclose specifics, but I know of at least one other syndicate that is looking at syndicating animated content.
So I think its significant that the Post now has their editorial shorts. On Wednesday, they began posting animated cartoons by Ann Telnaes, a Pulitzer cartoonist with a prior career in the animation industry. Her animations will run every Wednesday and Friday. The two year wait for the Post shows that a leading national paper was willing to wait for the right time and talent and now is that time.
When will we experience this tipping point? Deep down, I think 2008 might still be a bit early, but the right conditions are coming together. First we have the Pulitzer Prize winner announcement in April. If it goes to another cartoonist who’s submission includes animations, I think that’s a strong indicator that animation is here to stay. Secondly we’re in a presidential election year and if we see one or two animated editorials hit YouTube and go viral – much like JibJab’s “This land!” than demand for editorial shorts could open up a whole new market as there are more online news media outlets than print papers.
The tipping point IS coming. Of that, I’m now sure.
Jeff Darcy
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