Text your own gags onto This Modern World

Tom Tomorrow's mobile phone promotion

How cool is this? Over on Tom Tomorrow’s blog he writes that he created a series of cartoons that can be projected onto sides of buildings in San Francisco and Seattle as part of promotional efforts for a new mobile service. Passers by can text their punch-line into the empty word balloon, completing the cartoon. The photo above is one of his panels being projected onto the side of San Francisco’s Castro Theater.

3 thoughts on “Text your own gags onto This Modern World

  1. Very cool, but I’ve gotta wonder … Since the messages are displayed so publically, does the system have a “filter” or is there an editor squeezed inside of the projector?

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