3D Beauty and Beast may not hit theaters after all
Skip to commentsBack in June, I reported that a 3D version of Beauty and the Beast was being slated for a 2011 release. Hollywood Reporter now reports that the rework has been pushed back until 2012 or later.
Converting pics to 3D costs $15 million or so per movie and theatrical prospects are limited for any re-release. So the campaign is really all about the eventual release of “Toy Story 3D,” “Beauty and the Beast 3D” and other converted animated features on Blu-ray disc.
And to make that feasible, Americans are going to have to get down to their corner mega-merchants and start buying 3D TV sets.
Gerry Mooney
Gar Molloy
Henry Clausner