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Marketing lessons from the success of the Salt Lake Comic Con
The Salt Lake Comic Con set records for the biggest first year comic-con. Without a doubt there was a lot of untapped geeks in Utah, but what the organizers did with their social media campaign should be something to study for anyone promoting an event or product. Luckily Cheryl Conner wrote a piece for Forbes outlining the strategy and execution by organizer Dan Farr.
Here’s a couple of teasers:
9. Use subtle buy messages in your posts, almost like an afterthought. It adds up over time.
10. Make decisions that benefit everyone involved in your business, from customers, fans, employees, partners, etc. If you’re focus is only profit, you’ll get far different results and long-term success then demanding win-win relationships across the board.
Twelve tips in total.