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WPWG merges with Washington Post News Service
Rob Tornoe reports that The Washington Post has merged two of it’s properties – The Washington Post Writers Group and The Washington Post News Service into one media service called The Washington Post News Media Services.
Here’s how Rob explains it:
The Washington Post took a major step forward to combat these trends by creating The Washington Post News Media Services (WPNMS), which combines The Washington Post Writers Group and The Washington Post News Service with Bloomberg News. The merger creates a powerhouse that serves more than 1,200 publications with nearly 4,500 pieces of business on a contract basis.
The merger also acts to create efficiency in the syndication business. Not only does it allow The Washington Post to save money by closing an entire office (and unfortunately, shedding a few staffers), it combines all the Post’s products into one big basket that gives sales reps a broader array of options when they visit prospective clients.