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NYTimes launches animated viral video technology
The New York Times has partnered with Xtranormal provide animated satirical cartoons for their website. Xtranormal uses a technology that provides a cast of characters that can voice and act scripts uploaded by the public to produce a video that can be shared virally. The same technology was used in Renton, Washington police officer to create mocking animations of the police department. The videos launched an investigation and a first amendment reaction.
From the Times announcement:
Covering topical subject matters related to the world of finance and economic policy, The New York Times plans to release one new Xtranormally produced satirical short per week. Notably, these cartoons will introduce an interactive component, enabling readers to join in on the fun by posting feedback and comments.