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Cagle: How to organize cartoons to create greater value
Daryl Cagle has written an interesting post about the perceived value of editorial cartoons on the web.
With the poor performance of their artist-name cartoons page, there was no way I could convince the Yahoo News people that editorial cartoons had value – even with the popularity of our topical cartoon content on Cagle.com. Unfortunately, this is a common story. Many news sites, and scores of newspaper sites, have inexpensive, automated, syndicated artist name/dated archives that perform poorly, that cost little or nothing, and that reinforce the notion that editorial cartoons have little value on the Web. More examples of terrible editorial cartoon sections on popular newspapers sites are The New York Times and The Washington Post. Readers get a poorly designed, automated, artist-name, dated archive presentation almost everywhere they can find editorial cartoons on the Web.
It doesn’t have to be this way. With just a little bit of editing, editorial cartoons make for great, sticky content on the Web. On our Cagle.com site we do that by arranging the cartoons into topical collections. Some topics are very popular; cartoons about celebrity scandals draw many tens or hundreds of thousands of readers, while cartoon sections about foreign affairs may only draw dozens of readers. The difference in popularity between topics is dramatic.
He continues to explain how MSNBC is using editorial cartoons more effectively to keep people on the site longer. A good thought provoking post about how to create greater value for editorial cartoons.