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Apple, Murdoch to unveil new digital newspaper
The Guardian reports that Rupert Murdoch and Steve Jobs have been working together to create a new digital “newspaper” for tablet devices such as the iPad. The publication, which will be entitled the Daily, is supposed to be announced later this month.
The 79-year-old Murdoch is said to have had the idea for the project after studying a survey that suggested readers spent more time immersed in their iPads than they did – comparatively speaking — on the internet, where unfocused surfing is typical.
Sources say Murdoch is committed to the project in part because he believes that the Daily, properly executed, will demonstrate that consumers are willing to pay for high- quality, original content online.
Murdoch believes the iPad is going to be a “game changer” and he has seen projections that there will be 40 million iPads in circulation by the end of 2011. A source said: “He envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and information. If only 5% of those 40 million subscribe to the Daily, that’s already two million customers.”
The Guardian reports that a subscription to the app will be $.99 a week.