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Iconix, Schulz family buy Peanuts for $175M
Iconix Brand Group Inc. and the Charles M. Schulz family has bought the rights to the Peanuts comic strip and other assets from United Features Syndicate and E.W. Scripps Co for $175 Million. The family will have a 20% share of the rights.
According the a Reuters story, Iconix projects a $75 million annual royalty revenue. The Schulz family also has an existing revenue sharing deal for the Peanuts brand that is separate from its partnership.