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Fourth “Wimpy Kid” released with 4 million copies

Posted by
October 12, 2009

Jeff Kinney’s fourth “Diary of a Wimpy Kid” book is being released today with a print run of 4 million. The book is entitled “Diary of a Wimpy Kid: Dog Days
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From the press release:

I didn’t want my fans to have to wait a year for a new book,” said Jeff Kinney. “I’m very excited about Dog Days, because it takes Greg out of the school setting for the first time. It’s been a lot of fun to write about the Heffley summer vacation.”

To promote literacy and libraries alongside the release of the new book, a custom-designed and branded Diary of a Wimpy Kid ice cream truck will tour to over 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.” Starting in Sacramento, CA, on August 3 and concluding in Boston, MA, on August 29, the truck will deliver free ice cream to fans as it traverses the country. The tour will include a social media tie-in chronicling fan enthusiasm in each city, and offer Q&A broadcasts with Jeff Kinney at random stops along the route. The complete schedule is available through a link on www.wimpykid.com.

Community Comments

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#1 Rich Diesslin
October/12/2009
@ 10:43 am

Wow! 4 Million copies … that’s incredible! Congrats to Jeff Kinney.
#2 Lucas Turnbloom
October/12/2009
@ 11:24 am

Agreed! Excellent work!
#3 Phil Wohlrab
October/12/2009
@ 1:37 pm

I hope to imitate Jeff…. why some still insist on creating a comic strip even after it’s failed be it web or print, when there are alternatives is a mystery to me.
#4 Ioannis Milionis
October/12/2009
@ 1:44 pm

@Phil: Perhaps people like what they are doing even if it failed to become a commercial success?

Congrats to Jeff Kinney, he seems to have made something he enjoyed and that sold very well too. Must be a dream come true :)
#5 Phil Wohlrab
October/12/2009
@ 2:45 pm

Mr. Kinney had an unsuccessful comic strip btw.. i know I know I’ve heard it before…The mindset that is resistant to change could come up with a million reasons for sticking with what they’re doing. But for those brave enough, Diary of a wimpy kid is a good example for others daring to break out of their mold.

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