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Infocus: Michael Fry launches RingTales animation shorts
Last May, I told you that Michael Fry (the writer behind Over the Hedge), had started a company called RingTales along with Jim Cox (the executive co-producer for the Over the Hedge movie). Their objective was to create small animated shorts from existing print cartoons that can be distributed via mobile phones, blogs/web sites, podcasts and other portable device markets. RingTales has just announced that they have negotiated an exclusive license with the New Yorker to animated and distribute animated shorts of the New Yorkers cartoon library and over the last six months have produced fifty New Yorker cartoon animations.
Creating the animation takes six to eight weeks per cartoon and each cartoon is hand drawn and the original cartoonist approves all the creative elements of the animation such as design, voices and timing. Michael mentions that they are still in talks with all the major syndicates to bring the same animation technology to several major comic strips so it might be some time before you see your favorite comic strips in animated form.
The RingTales animations are now being made available through the iTunes Music store for free three times a week. Right now there are eight shorts available at the iTunes store. Each cartoon is ad supported in what they call post-rolls – the ad comes after the video has finished.
Regarding the advertising model Michael says,
“We’re testing a number of ad formats. We particularly like short video post-rolls. In our experience, viewers are happy because they get immediate access to the content. Advertisers are happy because the content has a great payoff and viewers don’t mind the ads. In fact, we’re seeing people watch the clips multiple times – it’s an advertiser’s dream come true.”
For those that don’t have iTunes on their computer, you can see a few samples at the RingTales web site. And I’ll be posting one here on the Daily Cartoonist shortly.