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Cathy and Dilbert go postal
Comic strips Cathy and Dilbert will be endorsing the U.S. Postal Service in a ad compaign targeting business and residential customers.
Cathy Guisewite, cartoonist of the “Cathy” comic strip, will produce seven monthly U.S. Postal Service comics aimed at consumers. Scott Adams, who writes the “Dilbert” strip, will produce eight monthly comics aimed at business.
In the comic strip Guisewite has created,Cathy, asked if she has a stamp, says “sure” and proceeds to empty her purse trying to find one — creating a pile taller than she is — before being told “never mind. I can buy stamps at the grocery store … the convenience store … online” or at an ATM. Cathy’s response: Standing in front of a pile now twice as tall, she asks, “Why would you do that when there’s probably one right here?”
This move to use syndicated cartoon characters to endorse a business is perhaps a growing trend. “For Better or For Worse” characters are currently being used on an investors site to educate potential investors.